Search Engine Optimization

While it is true that having a web-site that is coded correctly, is user friendly, and has a good amount of relevant content is important when trying to improve a sites page ranking, the only way to ensure maintain the top spots on a search engine is to continually on your SEO. While Umbrella Development's SEO teams optimize your sites for all of the search engines, they focus mainly on Google. Why? Because Google is responsible for the majority of online searches.

• What exactly is SEO and why is it so important?
• What does SEO incorporate?
• Why is Umbrella Development different from other SEO companies?
• Important parts of SEO

What exactly is SEO and why is it so important?

SEO stands for Search Engine Optimization and it is way of using many different tactics to achieve and continually maintain a top spot in search engine results. It is important because the amount of visitors your site receives is highly dependent on those search engine results mentioned earlier. Your goal should be to sit in one of the top three results. Why? Because the top three results are the ones that receive the most clicks.

What does SEO incorporate?

Having successful SEO results will require a long-term plan of action. This plan will have to focus on specific key words. Your search engine ranking will begin to improve slowly over time. This is a pre-set rule Google has in place to prevent spam. SEO can be a very complex project. The search engines constantly change the algorithm used for SEO so that it cannot be manipulated. This makes the SEO process something that requires a persistent interaction.

Why is Umbrella Development different from other SEO companies?

At Umbrella Development we know that outsourcing your SEO work can create disastrous results. Many companies are only concerned with the profit they gain through SEO work and are not concerned with the effects it has on their clients. They might use spam links to cut corners and time. This can have horrible effects because search engines like Google often have measures set in place to stop this type of spamming. If this measures are violated your site can be black-listed. If this happens it will be completely removed from the search engine. To avoid having this happen it is very important to hire a company who follows the strict SEO policies.

Important parts of SEO

The most important parts of SEO are an optimized site, the keywords within your domain name, relevant incoming links from different sites, and constant content updates within your site. The most time consuming part of SEO is link-building. However, this is also the most rewarding part. Link-building is complicated process that basically takes your site and links it to other sites that are relevant to your site. This is important because search engines view it like this. If your website has links from other reputable sites then your site must be reliable too. Because of this having sites linked to yours that are irrelevant can actually do more harm than good. A lot of SEO companies have "link-building farms" set-up that automatically link your site to other sites. However, this type of link-building actually violates the policies, mentioned earlier, for SEO practices. Link-building processes can be time consuming but are very valuable to your web-site.